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7/15/2010
6/10/2010
The secret formula is out there. Coca Cola's new viral campaign.
An intriguing Wieden+Kennedy, Portland integrated campaign for Coca-Cola is returning to that perennial mystery: what is the special formula contained within the famous drink?
Starring Coke's 19th century inventor and founder, Doc Pemberton, a viral video has launched an ARG-style teen-targeted campaign. There's a whole heap of ace stuff in the mix here, all playing off the back of a new 'keyhole-stamp' bottle design - so bear with us while we run through the story so far...
Clicking on the bottle links in the viral spot 'The Secret is Out There', opens the @docpemberton Twitter stream and a Facebook 'Ahh Giver' app allowing users to send a message to a friend, delivered in video format by a polar bear and possibly coming attached with a Coke coupon.
Further links take viewers through to two 'restricted' online data areas: one, a collection of Dr Pemberton medical files from Coke's year of birth 1886; the other an eerie live feed, the camera trained on a locked vault bearing the keyhole bottle logo and a host of unlikely visitors.
Next up for busy mouse-clickers is a 'Smilizer' microsite, where users can upload their laugh via audiofile, sharing the clip with friends or making a 'bouquet' of up to 12 different laughs joined together. Further clickable content includes links to a 2009 'secret formula' viral and further online Coke games.
So far, so puzzling. Coke promises both online and offline roll-out of the keyhole logo, with rewards in the offing for discovery. Limited edition bottles will appear in live music venues, BET and MTV award shows and tweeny eateries. Online, unlock bottles will crop up at youth-oriented sites and social media channels.
Credits: Wieden+Kennedy/Portland
Via contagiousmagazine.com
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6/09/2010
Show your love banner: Mac & Cheese Kraft
6/05/2010
BMW 3D Projection Mapping
An amazing installation by BMW Singapore. The extra special thing about this, is the sync of projections across two separate buildings. Probably it's the very first projection mapping installation to sync two projections together, and the effect is simply beautiful and engaging from any angle. (Just look at the astonishment of the people watching it).
Credits: Leo Burnett Singapore
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6/04/2010
Opera concert VS soccer match - Heineken's signature
Everybody knows Heineken supports entertainment. Well, Heineken played a great prank on soccerl fans last October when Real Madrid played Champions League match against AC Milan.
The night of the game, people have been invited by the boss or the fiancée to take part to a quite boring and unknown opera concert in Milan. Hard to say no but at the same time, furious to miss the game.
So, what the hell Heineken has to do with all this? Check the video out.
Credits JWT Milan
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6/03/2010
Best-Ever Advertising Taglines
Forbes published a the rank of the most memorable taglines as rated by a group of 10 CMOs and advertising experts.
Many of the best taglines were created years or decades ago, when it was easier for advertisers to make the big splash.
Personally, there are some of them I've never heard about, the list is a little US centric. Right, advertising was born in US, but there are genius outside this country too.
Then, the point is another one. The list had been done by "ads experts and CMOs"...Isn't the mass, the one that makes a brand successful? I'm pretty sure the rank would be different in some way...
Check the whole story out at: http://www.forbes.com/2010/05/28/nike-bmw-amex-apple-cmo-network-best-advertising-taglines.html
Dr Pepper Status Takeover
Let Dr Pepper post your status on Facebook and share some embarrassing facts with your friends.
This is a competition where you can win £1000 each week! All you have to do is let Dr Pepper write something embarrassing in your status. The more embarrassing the update the more chance you have of winning. Go on, what’s the worst that could happen?
The updates will be chosen at random from a bank of embarrassing options ranging from mild to extreme such as: "Shaving nipples is so uncomfortable!!", "Found some chewing gum in my poo! Gross!"or "just DESTROYED a public
toilet WITH THE POWER OF POO!!".
The idea is pretty funny and fresh, but it's frequent to read the same post from different people in the same page, so it lose interest in keep checking what people are saying.
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