Prêt-à-Partir

I write like:

2010-07-15T08:17:00.000-04:00

Check out which writer is closer to your way of blogging!
I write like Kurt Vonnegut. LOL!

I Write Like by Mémoires, Mac journal software. Analyze your writing!

The secret formula is out there. Coca Cola's new viral campaign.

2010-06-10T08:00:00.001-04:00

An intriguing Wieden+Kennedy, Portland integrated campaign for Coca-Cola is returning to that perennial mystery: what is the special formula contained within the famous drink?

Starring Coke's 19th century inventor and founder, Doc Pemberton, a viral video has launched an ARG-style teen-targeted campaign. There's a whole heap of ace stuff in the mix here, all playing off the back of a new 'keyhole-stamp' bottle design - so bear with us while we run through the story so far...

Clicking on the bottle links in the viral spot 'The Secret is Out There', opens the @docpemberton Twitter stream and a Facebook 'Ahh Giver' app allowing users to send a message to a friend, delivered in video format by a polar bear and possibly coming attached with a Coke coupon.

Further links take viewers through to two 'restricted' online data areas: one, a collection of Dr Pemberton medical files from Coke's year of birth 1886; the other an eerie live feed, the camera trained on a locked vault bearing the keyhole bottle logo and a host of unlikely visitors.

Next up for busy mouse-clickers is a 'Smilizer' microsite, where users can upload their laugh via audiofile, sharing the clip with friends or making a 'bouquet' of up to 12 different laughs joined together. Further clickable content includes links to a 2009 'secret formula' viral and further online Coke games.

So far, so puzzling. Coke promises both online and offline roll-out of the keyhole logo, with rewards in the offing for discovery. Limited edition bottles will appear in live music venues, BET and MTV award shows and tweeny eateries. Online, unlock bottles will crop up at youth-oriented sites and social media channels.

Credits: Wieden+Kennedy/Portland
Via contagiousmagazine.com

Show your love banner: Mac & Cheese Kraft

2010-06-09T19:48:00.002-04:00

Say cheese! Crispin Porter + Bogusky created this happy-making webcam-enabled banner for Kraft Mac & Cheese, currently live on Yahoo.com.
Smile and the noodle will smile with you.

Via AdAge

BMW 3D Projection Mapping

2010-06-05T08:41:00.001-04:00

An amazing installation by BMW Singapore. The extra special thing about this, is the sync of projections across two separate buildings. Probably it's the very first projection mapping installation to sync two projections together, and the effect is simply beautiful and engaging from any angle. (Just look at the astonishment of the people watching it).

Credits: Leo Burnett Singapore

Opera concert VS soccer match - Heineken's signature

2010-06-04T08:15:00.004-04:00

Everybody knows Heineken supports entertainment. Well, Heineken played a great prank on soccerl fans last October when Real Madrid played Champions League match against AC Milan.

The night of the game, people have been invited by the boss or the fiancée to take part to a quite boring and unknown opera concert in Milan. Hard to say no but at the same time, furious to miss the game.

So, what the hell Heineken has to do with all this? Check the video out.

Credits JWT Milan

Best-Ever Advertising Taglines

2010-06-03T12:13:00.001-04:00

Forbes published a the rank of the most memorable taglines as rated by a group of 10 CMOs and advertising experts.
Many of the best taglines were created years or decades ago, when it was easier for advertisers to make the big splash.

Personally, there are some of them I've never heard about, the list is a little US centric. Right, advertising was born in US, but there are genius outside this country too.

Then, the point is another one. The list had been done by "ads experts and CMOs"...Isn't the mass, the one that makes a brand successful? I'm pretty sure the rank would be different in some way...

Check the whole story out at: http://www.forbes.com/2010/05/28/nike-bmw-amex-apple-cmo-network-best-advertising-taglines.html

Dr Pepper Status Takeover

2010-06-03T09:40:00.000-04:00

Let Dr Pepper post your status on Facebook and share some embarrassing facts with your friends.

This is a competition where you can win £1000 each week! All you have to do is let Dr Pepper write something embarrassing in your status. The more embarrassing the update the more chance you have of winning. Go on, what’s the worst that could happen?

The updates will be chosen at random from a bank of embarrassing options ranging from mild to extreme such as: "Shaving nipples is so uncomfortable!!", "Found some chewing gum in my poo! Gross!"or "just DESTROYED a public
toilet WITH THE POWER OF POO!!".

The idea is pretty funny and fresh, but it's frequent to read the same post from different people in the same page, so it lose interest in keep checking what people are saying.

Come as you are - Mc Donald's

2010-06-02T15:12:00.002-04:00

McDo releases gay ad campaign "Come as you are", promoting the fast food restaurant as a place where you can be yourself.

Does it work? Do we need to stretch the gay friendliness of restaurants and fast food to make people feel comfortable in a place? Seriously?

A brighter smile by Mentos

2010-06-02T08:44:00.006-04:00

Mentos has launched a digital campaign using each viewers webcam to show how they would look with gleaming white teeth.
Ok, it's nothing really new and fresh, but attracts every narcissist (like me)!

The campaign uses face recognition technology and links directly to users Facebook or MySpace pages to push more traffic to the Mentos website www.mentosdiamondwhite.com

Via Brandrepublic

You sexy thing - Huggies

2010-05-25T16:29:00.002-04:00

A new Huggies campaign touts a denim-look diaper design available for a limited time this summer. The online version of the spot has a fashion-conscious toddler strolling pants-full in his jean diaper, with a voice over declaring, "I poo - in blue."

Agency: JWT NYC
Via: creativity-online.com

There's always an extra fry at the bottom

2010-05-20T11:35:00.001-04:00

A proud papa bear celebrates his son Kevin’s excellent school report card (top of the class!) by offering him a trip to McDonald’s. But we are surprised to find out that, as they are bears, they don’t get their McDonald’s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald’s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there’s always an extra fry at the bottom.

Men Vending Machine - Flossie.com

2010-05-19T11:27:00.002-04:00

Flossie.com has whatever women need. This is the proof!

Flossie Man Vending Machine from TBWA\ ISTANBUL on Vimeo.

Agency: TBWA/Istanbul

Your posts are boring! The Oversharers

2010-05-05T09:38:00.006-04:00

A few days ago I posted about some non-sensed and boring Facebook posts people share on my network.

This is the idea behind Pringles new project.

Pringles is promoting its 'sharing' positioning with a light-hearted campaign that pokes fun at social media fanatics.

The activity, created by Wunderman and called ‘The Oversharers', appeals to consumers to name and shame their friends who share things online that are ‘totally ridiculous'.
The push centres on the accusation that people who overuse Facebook and Twitter are boring their friends and urges them to share things ‘really worth sharing, like Pringles'.

Central to the activity is a website with a Twitter feed showcasing the most banal tweets, such as: ‘Just eaten a sausage roll!!!'

Visitors to the site can download a Facebook ‘Overshare' button, which adds to the existing options to ‘like' and comment on friends' status updates. When users click on ‘Overshare', the author of the update will receive a message advising them to seek help at the Pringles website.

In addition, a viral function enables consumers to send customised videos to their friends suggesting that they stop sharing information online that does not interest others. They can also send them T-shirts and caps carrying their most banal updates.

Separately, Pringles plans to run a football-themed online campaign featuring England striker Peter Crouch. The Tottenham Hotspur player will front the P&G- owned brand's ‘Pringoooals' drive, which will offer prize trips to watch famous footballing derbies around the world.

Please, use condom!

2010-04-27T11:46:00.003-04:00

... otherwise kids won't be pretty!
That's funny...and I don't think it's discriminating ugly people as some people wrote.

Advertising Agency: age., Sao Paulo, Brazil

Clorox For Color

2010-04-26T11:02:00.007-04:00

A nice and fresh idea for Clorox.
Advertising Agency: DDB, Dubai, UAE

McDonald's: Catch the Goodies. Get the Goodies.

2010-04-24T12:56:00.002-04:00

Cool idea!
This interactive McDonald's billboard out of DDB Stockholm invites passersby to shoot the restaurant's menu items on their mobile phones. Catch one and you get that item for free at the restaurant.
Brings a whole new meaning to "catching your food".

It would be interesting to know the campaign's results.

A friendless South Park Character scored a direct hit on FB!

2010-04-23T08:21:00.002-04:00

Sooner or later you will be on Facebook, just because everyone is there and you are the only one left outside the biggest and most popular social media platform!
A couple of years ago, sitting in a coffee shop, you'd have heard people talking about the last movie they saw in theaters, the story about a common friend...Now, the conversation switched to "Did you read Mike's post at 4.30 pm?"
Most of the time the conversations are really annoying and boring, that kind of news you would say "who cares?" such as "I'm sitting on the couch", "Having breakfast" or even worst the "yawn", "mumble" "yes", "no"...
Long story short.
Facebook entered in our lives and South Park took the chance to get into social media too.
Remember the sad little boy from last week’s episode of South Park, Kip Drordy. - “You Have 0 Friends”? Well, screw friends — a Facebook Fan page set up to look like Drordy’s profile has attracted more than 160,000 fans in one week.

“You Have 0 Friends” got scads of media attention last week, as the South Park kids took Facebook to task over social media obsession and the troubles that it can breed.
Drordy served as the episode’s sad catalyst: a boring, friendless boy whose status updates are basically akin to the most mundane of ruminations: “There was a bee in my room.” It isn't less inetresting than some of the posts I got on my wall!

The page is replete with fan photos and comments, all showing support and devotion to the previously bereft fictional boy. (If you become his fan, a person named “Kipling Drordy” friends you on the social networking site — the person in question is not affiliated with South Park, he’s “a guy from North Carolina… [who is] just having some fun with this and trying to make some people smile".

This little cartoon dude is basically the new Norwegian Olympic Curling Team’s Pants. Enjoy it while it lasts, bro. One is indeed living the sweet life when a status update reading, “Drank a glass of water” yields more than 4,000 “likes.”

Check it out on FB: http://www.facebook.com/KipDrordy?ref=mf#!/KipDrordy?v=wall&ref=mf

Axe Showerpooling

2010-04-22T08:33:00.004-04:00

Axe is encouraging Canadians to share a shower with “like-minded acquaintances” or “attractive strangers” on Earth Day (Today, April 22) for a water-saving initiative that lives on Facebook.

The Unilever brand has partnered with WWF-Canada to launch an application at Facebook.com/AxeCanada that allows users to invite their friends to join the cause, which the brand has termed “showerpooling” (like carpooling, but in the shower).

The application, which was developed by Toronto agency Zig, includes a showerpooling savings chart that calculates how much water users are conserving as their pool grows. Conservation tips provided by WWF-Canada can also be found on the Facebook page.

The campaign is being supported with a media relations push from Harbinger that includes a survey of Canadian shower habits.

According to the study, the average 19- to 24-year-old spends 11 minutes in the shower, using 220 liters of water.

Axe wanted to raise awareness about the importance of water conservation in a fun and lighthearted way, said Gregory Major, brand building manager for Axe.

The brand will donate funds to WWF-Canada’s water education program to help ensure that people across the country learn more about Canada’s water use and ways to conserve, he said.

via Marketing Mag

Babysitter: Che

2010-04-21T12:03:00.002-04:00

Babysitter
Funny ad for Che, a Men's Magazine

AdAge Digital 2010 6 Foundations of Great Digital Creative

2010-04-20T13:32:00.001-04:00

Nice presentation with some good points and great creative examples. Click on them to watch the execution.

AdAge Digital 2010 6 Foundations of Great Digital Creative

View more presentations from Soap Creative.

Samsung 3D TV: A new dimension in TV

2010-04-20T11:28:00.003-04:00

"Sometimes 3D is so great".
The last viral video Samsung launched a few days ago: The 3D Truth in Old Masters which revisits grand oeuvres d’art in a tongue-in-cheek and deliciously hypetastic way that actually matches the enthusiasm surrounding this as-yet-unproven home theater experience.

Via www.culture-buzz.com

Take your glass on: 3D print ads

2010-04-01T09:24:00.002-04:00

A clever and brilliant use of 3D in advertising.

This appears in a 3D issue of Top Gear magazine. The magazine is read by people wearing the 3D glasses. When they come to this ad from Grey, Melbourne, and take the glasses off, this is what they will see.

The Fun Theory. And the winner is....

2010-03-31T19:59:00.002-04:00

A few months ago, I posted about The Fun Theory, the VW sponsored contest aimed to show that fun is the easiest way to change people’s behavior for the better.

DDB Stockholm announced that the winner is U.S.-based Kevin Richardson, who came up with an idea to keep drivers happy, and richer, while they paid heed to the speed limit.

"Speed Camera Lottery" builds off the idea of cameras found at many U.S. stoplights today, which take pictures of speeders, resulting in imposed tickets and fines. Richardson's idea goes one step further, however. Speed limit minders caught on camera are rewarded for their good behavior with entry to a lottery, through which they can win the fines paid by the speeders.

Richardson is a senior producer at Nickelodeon Kid & Family Games Group in San Francisco. According to agency account director Michael Bugaj, the day Richardson had found out about the Fun Theory contest, there was an accident in his neighborhood involving two girls on a bike who got hit by a car, which inspired him to come up with his winning idea.

via Cretivity-Online

I love u for what I get when I am with u

2010-03-31T09:15:00.000-04:00

CLM BBDO Boulogne Billancourt is launching a new campaign for Frolic, featuring ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.
Why are they in a couple with those dogs? For their croquettes, of course...

via BestAds

Whiskas: Slow Motion

2010-03-22T16:20:00.002-04:00

After that incredible slow-motion video of Pedigree, it's Whiskas' turn.
Well it seems that the cats are heading the same tour... It’s up to you to decide which one made the best slow-motion video.

I have to admit that cats' elegance is unbeatable. 1-0 for cats!

Agency: Proximity, Toronto, Canada

Bark in the park - Purina

2010-03-18T15:34:00.001-04:00

Sniff, sniff...it smells so good!

Purina Bark in the Park is 'the day for you and your dog', so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

A fresh idea.

The state of the Internet

2010-03-18T08:20:00.002-04:00

JESS3 / The State of The Internet from JESS3 on Vimeo.

AIGA - Baltimore - February 2010

Bombardier: keep the flame burning

2010-03-03T09:04:00.002-05:00

There's a light that never goes out!

Slow motion jumping dogs: Pedigree Pal

2010-03-02T08:49:00.002-05:00

The 'Catch' spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them.
The super slow motion really captured this intense sense of desire in the dogs' eyes.
It's so hilarious watching all the different dogs' facial expressions, the ones we normally can't catch.

Agency: TBWA Toronto

Artistic sensations or food expressions?

2010-03-01T09:47:00.002-05:00

It's not about a new Simpsons' character but it's the book cover by Matt Groenig illustrating Ferran Adrià as a Simpson for "Food For Thought".

"Food for Thought", edited by Vicente Todoli, director of the Tate Modern (London) and by Richard Hamilton, American contemporary pop-art legend, explores Adria's participation in Documenta 12 (Kassel, Germany, considered to be the most important international art exhibition) and the debates this has stimulated between the worlds of gastronomy and art.

"Food For Thought" compiles the discussions of the artists, chefs, critics, gallerists, and curators who took part in two round tables at elBulli, presenting the voices of 12 potent personalities of the art and gastronomic worlds, opening the boundaries between kitchen and art. Featuring breath-taking photos of Adria's creations with texts and discussions by internationally acclaimed creators and critics.

As sweet as chocolate, as light as air - The new frontier

2010-02-26T09:39:00.003-05:00

Le Whif is a new approach to eating by breathing.
With Le Whif, we inhale food, like chocolate, into your mouths and taste it, without chewing, an experience of flavor without a single calorie.

When you place Le Whif between your lips, and breathe in gently, the particles are picked up by the airstream, enter your mouth, and fall onto your tongue. You puff, as if to breathe, and suddenly you have an experience of flavor.

Tommy Hilfiger per Keith Haring

2010-02-25T08:27:00.002-05:00

Keith Haring, both artist and activist, has a habit of using his art to serve important social causes, supporting research and care taking organizations that fight against AIDS.

It is with this goal that Tommy Hilfiger Corporate has associated with the Keith Haring Foundation and Artestar LLC. The result is a small collection named Footwear in limited edition, composed of sneakers and rain boots for women and kids, and sneakers for men.

On sale @ Colette Paris
For more information visit http://www.colette.fr/hilfigerxharing

McLego

2010-02-24T08:00:00.001-05:00

iPhone app lets you tweet your dog's thoughts

2010-02-23T13:32:00.004-05:00

Believe it or not, it's the newest i-Phone application that is ready to be released in Japan.
It translates dog's barks into human language.

A social network for dog and new ($$$) advertising opportunities.

What's your favourite 2010 Superbowl commercial?

2010-02-08T08:16:00.001-05:00

It's that time of year to vote for the best Superbowl's ad.
Just in case you skipped some of them, yesterday night, now you can check them all out at http://www.youtube.com/adblitz.

I spent the night paying more attention to the ads than to the game.
It's the funniest part of the game for a NFL novice like me.

Here below the ones I liked most:

CareerBuilder.com: The most awkward

Doritos: The most wicked

Monster: The most lucky

Coke: The most astonishing

Cars.com: The most exceptional but normal

What are yours?

Communicate clearly: Vodafone

2010-02-05T12:12:00.003-05:00

In 2009, Vodafone won the much-publicised annual test of German mobile communications networks for voice and data connectivity, conducted by Connect magazine. "We wanted to tell our target group about this in a vivid and offbeat ad"

Just clever.

Denture your dog

2010-02-04T10:44:00.005-05:00

Doggie dentures? Well, that's one way to brighten your pup's smile. Or, there's also Pedigree's Dentastix, promoted in this hilarious integrated campaign out of TBWA/Chiat/Day, Los Angeles, featuring print ads, a TV spot and a website that allows you test out a set of new pearly whites on your own pet.

Well, actually I don't have any dog, so I played with my cat's passport picture.

Every Italian cat will envy his hollywoodian denture.

Aides Graffiti: a naughty anti-aids video from TBWA Paris

2010-01-20T09:17:00.002-05:00

It's naughty but great.
Compared to the vulgar content the television is offering everyday (above all in Italy), this is an innocent and smart ads with an happy end too.
I really like this approach to warn avoiding anxiety and fear.
I clearly remember the first HIV ads I saw when I was a little girl: a drone jingle and a terrible violet fluorescent glowing wrapping the bodies of infected people. It was so dreadful and disturbing.
I totally vote for this new approach. I like it.

The world is full of smart people. We are with stupid.

2010-01-18T18:06:00.005-05:00

Only stupid can be truly brilliant.

Are you doing something particularly stupid right now...if the answer is yes, this is your moment to apply your stupidity to Diesel.com.

Check out the "Be Stupid Collection" in the new Diesel Catalogue @ www.diesel.com

You could be the next stupid.

Out of blog until...holidays end!

2009-12-22T14:34:00.008-05:00

I'm feeling so cold!
A warm bath would restore my body and mind.

I wish you all a very merry Xmas and a sparkling New Year!
See you in 2010...

Urban Painting - Xmas Show

2009-12-17T09:20:00.009-05:00

This work is attempting to represent the process of Street Art and its Gallery explaination by sketching on walls for an In gallery painting representing a Street Parade, mixing tecnical suggestions from the outside work together with the studio painting in an animated process. “Represent “is a work being prepared by Ryan Spring Dooley for the Urban Painting x mas show in Milan, from the17th to the 28th of Dicember, Spazio Concept, via Forcella, 7
The finshed fpainting will be realeased together with a finished film documenting relative Gallery area street work inside the continued animation. www.ryan-spring.com

Check out all the works from Zibe Tso and the other street artists @ http://urbanpaintingxmas.wordpress.com/street-artists/

Zibe @ work

TV-BOY

The Royal Society for the Prevention of Cruelty to Animals

2009-12-10T08:39:00.002-05:00

We are very close to Xmas Holidays and I'd love to remind people not to give pets as a gift.
They're not a kind of very interactive toy, they need attentions and cares ad your kids do.
So if your kids asks Santa Claus for a pet, please think twice before accomplish their Christmas desires. It's not about a joke, it's about pets' lives.
Don't be cruel with pets and do not expect them to do what they can't.

The power of water

2009-12-09T19:00:00.002-05:00

You thought that monkey on your back was heavy, try running with a horse.
Vittel bottled water gives drinkers super-human strength in a trio of ads running in France.

J'aime bien les chansons!
Agence: Ogilvy & Mather Paris

A matter of expectations: contemporary beauty ideal

2009-12-09T09:20:00.003-05:00

The advert titled CONTEMPORARY BEAUTY IDEAL was done by OGILVY FRANKFURT advertising agency for EATING DISORDER ASSOCIATION (ANAD company) in Germany.

The surprise encounter with the altered paintings left a lasting impression on most visitors: some of them were truly shocked. Several local and national newspapers even ran articles about the campaign. Subsequently, the traffic on ANAD’s website increased by 16 %. And ANAD received some remarkably high donations.

The media idea was to reach out to an audience that expects to see depictions of beauty. They show that beauty ideals have changed. Drastically. So they painted three classic masterpieces for a second time, just slightly altered. And displayed the new paintings in renowned museums. Right between other masterpieces. Right where visitors would expect to find beauty.

ANAD is a pro bono organisation. Its aim is to educate the public about the dangers of eating disorders. The problem is: the public knows about anorexia, but does not regard it as a serious, potentially fatal disease. Because the fashion industry still employs abnormally thin models. So no wonder that the beauty ideal of the 21st Century seems to be: the thinner, the better. That’s why some 500,000 young girls are currently starving themselves to death.

The use of shocking images related to eating disorders are largely used in advertising and communication. What I loved about this campaign it is about the medium and the placement, a new usage of a classic cliche' that immediately catches the visitors' attention. The unexpected sickness and ugliness instead of the expected beauty.

Copenhagen: a hope for a better place to live.

2009-12-08T09:04:00.002-05:00

This week the world leaders will arrive in Copenhagen, Denmark to decide what the global fight against climate change will look like.
Here below some different smart subjects of the Greenpeace Campaign that have shown up in Copenhagen International Airport.

Several aged, apologetic Heads of State from the year 2020!
We're hoping they have come from the wrong future.

Stop, listen, think, then act.

What’s happening here? What is Tarantino trying to do?

2009-12-07T11:16:00.001-05:00

You may need a little Xanax after observing this. Equally, you may never want to take any drugs ever again.

For Quentin Tarantino, he who makes movies that contain blood, gore, and many homages to Asia, recently shot a TV spot for the Japanese cell phone company Softbank.

As well as an astute grasp of Japanese, you need to have a very firm grasp of existential philosophy to fully appreciate this spot. Without an astute grasp of Japanese, I can tell you that this is the latest in a series of spots that features the White family.

Just to give you a sense of how this ad follows in the rambunctiously absurd tradition of much Japanese advertising, the regular members of the White Family are Me, a Softbank saleswoman, Older Brother, played by American actor Dante Carter, Mom, and Otousan, the talking dog who is, in fact, Dad. (Yes, I am entirely sober.)

I will leave you to create your own version of what is going on here. Though, to my untrained, pained eyes, the story seems to concern Tarantino, whose character is Uncle Tara-chan, and his parading a live dog as some kind of competition to Otousan, the plastic pooch who is, in fact, Dad.

The blond lady near the end of the spot appears to be playing Tara-chan's wife and, as so many wives of famous Americans these days, she doesn't appear happy with her husband. Though she is screaming down the phone rather than wielding a three-iron.

I have embedded the short and long versions of the ad, just because the long version doesn't seem to make the short version any more understandable. Several people made similar comments about Tarantino's "Kill Bill" series.

However, Brad Pitt has already appeared in Softbank spots, so one must suppose that the most understandable part of Tarantino's performance is the fee.

via Chris Matyszczyk Cnet Blog Network

Another great project from Heineken: Know The Signs

2009-11-20T09:50:00.002-05:00

Heineken launched their second global responsible drinking campaign ‘KnowTheSigns’ this week. With their tag line ‘Enjoy Heineken Responsibly‘ they would like to encourage young people to enjoy a good night out, but be aware of the signs people start to show when they’ve had one too many to drink.
Go to knowthesigns.com and interact with it. You are in a club watching the people having fun and drinking and you have to find the 5 characters that are showing the typical signs of drunkenness. Click on the character and watch how embarrassing he's acting and ruining the night for everyone.

I'm sure you can recognize almost one of the friends of yours among the 5 characters:
The Crier, The Sleeper, The Groper, The Exhibitionist or The Fighter...
They are all sooo funny and soooo embarrassing.

Once you've found the character you like most, you can personalize it with a picture of you or someone's else and send it to your friends. Nice, nice and nice again.
I love those kind of project and the way to print a message in people's mind without annoying or fearing content.

With the iPhone “Breathalyzer” and the social network application ‘Tag of Shame’ Heineken is enabling a conversation between friends.

To create an intriguing message around the launch of the campaign, three viral videos have been created which show how, if you don’t know the signs, you can end ruining the night for you, your friends and others. The videos provide a confronting introduction to the campaign concept and a few of its characters, The Flirt, The Stumbler and The Fighter.

Good job Heineken!

Give people fun for greener behavior

2009-11-19T08:48:00.006-05:00

Thefuntheory.com is a Volkswagen initiative, a website dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.
Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

The fun theory award is a competition open for all until December 15th and recognizes those thoughts, ideas and inventions that help prove the fun theory.

More ideas can be seen @ www.thefuntheory.com. Some of them are really cool and smart.

How would you advertise the hottest pepper in the world?

2009-11-12T13:52:00.001-05:00

Habanero.cz is the first e-shop of its kind in the Czech republic. Now it is proudly presenting a new „hot stuff“ – Ultra Death Sauce with Naga Jolokia – hottest pepper in the world.
I'm not enthusiast with this ad, but I admire the courage both the agency and the client had. No better way to show the Habaneros effects!
As an hot peppers addicted, I wouldn't eat this one risking to spend most of the time sitting on an "uncomfortable chair".
Then, what about the toilet paper theme? It's soooo creeeeepy!
I'm sorry, I can't get the pros of this ad and probably this is not the visual I'd have chosen to launch the hottest pepper in the world.

Toyota better together

2009-11-11T20:01:00.002-05:00

Toyota has launched a new commercial to advertise its Hybrid Synergy Drive technology called Better Together.
A very clever commercial that shows the benefits of having two systems working together rather than a single one. Putting the concept into cars, it means a lower fuel consumption and CO2 emissions level.
Saatchi and Saatchi Sidney created this amazing spot, it's a human way of demonstrating
a highly mechanical concept.

Augmented Reality: Burger King

2009-11-04T09:00:00.002-05:00

Here’s a nice banner concept from Burger King that uses augmented reality.
No printing is necessary to activate the banner created out of Crispin Porter + Bogusky and showcasing the fast food giant's Value menu.
Just grab a dollar bill, hold it in front of your webcam and see what appears.

H1N1 Flu: the importance of being viral

2009-11-03T17:07:00.004-05:00

This video, realized by the Minneapolis agency Martin Williams offers some very intuitive tips to avoid the flu.
The "fear arousing appeal" effect is well known to many marketers, so what a smarter idea to launch a video like this, that has nothing tragic to show.
Cool, I like it and I push it!

The most controversial bubble

2009-10-28T10:58:00.000-04:00

The bubble is made of the most controversial statements of Silvio Berlusconi.

Marge Simpson is Playboy cover star

2009-10-13T09:15:00.006-04:00

The devoted wife and mother-of-three unveils her sexiest side!
Pictures of the November issue were released showing the television matriarch posing behind a tactfully placed "bunny" chair, wearing only her signature blue barnet.
The glamour magazine cover shoot comes as part of celebrations that mark the 20th anniversary of The Simpsons.
I'm wondering who took the pictures...

The new fragrance of AmbiPur

2009-10-08T09:47:00.000-04:00

When I saw these print ads I thought it was about fake ads, inspired by Calvin Klein shots, but then I realized it was a real toilet perfume campaign.
Ambi Pur, has been relaunched in the Australian market with a new print and television advertising campaign featuring the combination of hospital grade disinfectant with fragrance that could pass for an attractive perfume.
It's a touch of freshness. I really like the way the Greek Adonis and the woman look at each other and how sexy can be a toilet brush.

The Eau de Toilette campaign was developed at JayGrey, Sydney,

The Real Milkshake

2009-10-07T09:00:00.001-04:00

Milkshake summer campaign for McDonald's from DDB Helsinki.

Climate change: WWF Germany

2009-10-06T10:21:00.001-04:00

Another awesome idea about the climate change comes from WWF Germany with this ice sculptures in the shape of humans, placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009.

Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region.

I think it's a great action to make people aware and reflect about the fate of our planet. Personally I think those kind of actions should be taken more and more frequently all over the world to determine consciousness and some greener behavior among people.

MTV Tr3s - Bicultural/Hispanic Gold Winners

2009-09-29T10:40:00.001-04:00

That's really funny!
As a foreigner in the US I totally understand the effort strangers do to improve the pronounce in the hosting country's language.
I know sometimes it's even more difficult to natives to understand what we foreigners say or at least we try to say.

These videos won the Gold Prize for Bicultural/Hispanic category.
MTV Tr3s wanted to remain true to its nature as a hip, bilingual network by putting an irreverent spin on Hispanic Heritage Month celebrations.

Two animated characters, Pinchez and Cheli, were created to give viewers a crash course in how to "Speak Tr3s," a humorous form of Spanglish. In one vignette, asked to use the word "July" in a sentence, Pinchez says: "Pinche George Bush: July to us! Julyer" -- as in, "You lie to us! You liar." All the vignettes end with the tagline: "Hispanic Heritage Month All Year Long on MTV Tr3s."

"We are Hispanic ... we have an accent and we mispronounce words, so we thought, 'Let's have a little fun with that," explains Lily Neumeyer, VP of programming and production at MTV Tr3s. "I really believe in appropriating stereotypes and using them to empower us, not to put us down."

July

Water

Mushroom

Herpes

Frito

Injure

Hispanic Creative Advertising Awards - Magazine Winners

2009-09-28T12:53:00.008-04:00

The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes.

Gold Winner
Client: Amnistia Internacional - Agency - JWT San Juan, Puerto Rico

The print ads feature lovely frosted birthday cakes in pastel colors with grim decorations drawn in icing of people suffering hideous abuses of human rights.

Silver Winner
Client: Active Life - Agency LatinWorks - Austin -Texas

To promote the Active Life Movement, dedicated to creating healthful lifestyles that value physical activity and healthful eating, the agency plopped a fat Barbie-like blonde doll on a pink chaise, where she surfs the internet on a purple laptop surrounded by fast food. The call to action: "Child Obesity. Childrens' problem, adults' responsibility."

Bronze Winner
Client: The Home Depot - Agency: Vidal Partnership NY

Trust The Home Depot to make sure the soccer game goes on ("Para que el juego siga"), whether in a major league soccer stadium or the back yard, thanks to the company's role as official sponsor of Major League Soccer and retailer of useful products. In one ad, a soccer ball is wedged high up in a tree -- and Home Depot has a ladder for the resuce. In the other, the grass is too overgrown for a backyard soccer pitch. The Home Depot makes lawn mowers.

Pure Blonde Dove Love

2009-09-25T08:37:00.002-04:00

A new television commercial for Pure Blonde, the low carb beer that connects the everyday world of Australia with the mythical land in which the beer supposedly finds its origins.

A young man finds a stunned white dove on the street and nurtures it back to life. Finally comes the day when the dove must fly to its freedom in the land of Pure Blonde.

The agency's aim, to find the perfect balance between the purity, the mystery and the perfection of ‘Brewtopia’, colliding head-on with the cynicism of our somewhat grubby and pragmatic world. The key solution is the guy who looks after the dove, showing a small glimmer of hope that there’s still some good in all of us ...before the dove flies straight into a brick wall.
And, with a final ironic touch, we realise the dove is destined to be caught in a vicious circle, never to return home to that place, which is still much more pure than yours.”

Credits: Clemenger BBDO, Melbourne

Adidas Colombia : Gazelle Fridge

2009-09-23T12:07:00.003-04:00

Adidas wanted to launch its new sportswear Gazelle with Cool Climate technology, that keeps the users fresh while running. This product was being launched in hot climate cities such as, Cartagena, Barranquilla and Bucaramanga (Colombia). In order to sell the benefit of this technology, the stores were equipped with refrigerators. Inside, laid the Cool Climate outfit (shoes, shirt and shorts). Once the user opened the refrigerator he/she obtained the outfit in a cool temperature. In addition to this, ventilators were situated below the clothes, a constant movement of the clothes supported the freshness concept. This strategy communicates that staying fresh while exercising is essential. The runners that took part of this experience are now Gazelle users. Therefore the Cool Climate sportswear is now seen as the ideal gear to exercise in hot climates.

Agency Pull & Push Y&R, Bogotá, Colombia

when stationary really matches the corporate identity

2009-09-22T21:42:00.001-04:00

Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

Advertising / Design Agency: Rethink, Vancouver, Canada
Via www.adsoftheworld.com

Branded flower buckets invaded Bucharest's streets

2009-09-22T13:30:00.001-04:00

Some days ago, the agency Grey Bucharest in order to create awareness for Lenor flower, scented laundry softener, a P&G brand, replaced the flower buckets of the Romanian florists with Lenor bottle shaped buckets offering a great exposure to the brand in a fresh way.

One of the greatest internet work ever.

2009-09-21T10:41:00.005-04:00

This is absolutely an Internet Experience, one of the best work I've ever seen in the last years.
Simply click http://www.partyacrosstheinternet.com/ralph.html to check out the new Lynx Party Across The Internet experience.

The campaign site is literally a network of fake OTP banners that lead you through parties full of hot girls across popular websites before landing you directly onto their facebook fan page…
Possibly one of the coolest ways to get fans on facebook!

Check it out!http://www.partyacrosstheinternet.com/ralph.html

The British Lego House

2009-09-17T09:16:00.007-04:00

Who didn’t want to live in a house of Lego bricks as a child?
James May, host of a new BBC series called James May’s Toy Stories (also a life-long toy enthusiast and the host of Top Gear) had to wait until adulthood, but he’s finally fulfilling that dream. The television personality intends to live in the world’s first life-size Lego house for a few days – “or until it falls down,” according to him. When the building is finished, furniture will be moved in for the temporary resident.

The house is being built at Denbies Wine Estate in Dorking, Surrey. Construction began on August 17th, with many helpers coming out beforehand to construct bricks of Lego pieces. Overall, more than 2000 people have aided in the construction of the plastic house, which is two stories tall and includes working doors, a bedroom, toilet, shower and staircase.

The building project was delayed several times due to health and safety regulations: the crew had to prove that the plastic bricks were suitable building materials. Building a life-size house of Lego bricks is one thing; someone safely living in said house for two or three days is another question entirely. The project was allowed to continue.

When all is said and done, more than two million Lego pieces will have been used to construct this two-story house. While the construction started out with volunteers clicking the bricks together, a qualified project manager, Victor Andrews, is now in charge of the build. James May has been very involved in the construction, phoning the site often and dropping in to help out with the build while filming scenes for his show. The construction site has become a tourist attraction for toy enthusiasts and curious parties who wonder just how this plastic house will hold up.

Via http://weburbanist.com

Don't forget

2009-09-17T09:01:00.003-04:00

A clever Colgate ad, realized by Y&R Bangkok.
Colgate normally gives out small product samples at annual events like 'Oral Health Month' to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected samples.

This time Colgate and Y&R created a new and fresh way to remind kids to brush their teeth.
Instead of giving away product samples, ice cream and cotton candy were given out.
The stick carrying the ice cream is shaped like a toothbrush. The stick is revealed, which reads 'Don’t forget' with the Colgate logo, after someone ends the ice cream.

Paul Smith Endorses Evian

2009-09-16T13:32:00.003-04:00

Paul Smith has collaborated with Evian to design a limited edition glass bottle in vibrant colours - with a nod to the famous stripes.

The multi-coloured bottle, with five different caps to collect, will be launched to press on Monday 21st September.

The 'Paul Smith for Evian' bottle is available at selected outlets to buy from October 2009. I hope the bottle price will be as cool as well!!

An unconventional way to promote tourism

2009-09-14T16:45:00.002-04:00

A video uploaded to YouTube by a single Danish woman seeking the father of her baby has been revealed as a digital marketing campaign by the country's tourism authority.

The video shows the woman named Karen, holding a baby named August, telling the viewer she is searching for the child's father. The baby was the result of a one-night stand with a tourist; she can't remember his name and is now searching for him through the YouTube video.

The clip was viewed by close to one million people in four days, eliciting many sympathetic comments. It was supported by a website hosting 'family photos' of the woman and the baby.

The clip was removed following the revelation after an enormous viewer backlash promoted hundreds of derogatory comments. It also spawned dozens of spoofs and responses by men claiming to be the child's father.

Dorte Kiilerich of VisitDenmark told Danish TV the video is the "most effective thing we have ever done to market Denmark".

Effective doesn't mean efficient in my own world.
I think this video has pros and cons. I'm still looking for the pros, but I'll figure it out...

What's wrong with Microsoft?

2009-09-10T15:37:00.008-04:00

C'mon, I can't believe Microsoft approved this ads despite the grammar error in the headline!!
Microsoft should pay more attention to avoid such a mistake.

Just to remember a recent one, a few weeks ago I saw that photoshop disaster the agency did when adapting the standard U.S./English version, to the Polish one.
The image is identical, except Microsoft has removed the head of the black man in the U.S. version and photoshopped in a white guy’s head instead. But someone forgot to do something...The original model’s hand was left in the Polish version of the ad.

It seems not to be the only mistake; I found other comments related to the Photoshop Disaster.

"I like how that computer monitor isn’t plugged into anything.”

“Leave the white Macbook front and center in a MicroSoft Ad? You’d have thought that was the first thing they’d Photoshop out…”

“It’s okay if he has a black hand.”

Microsoft, you're flunked!

Billboards that rock!

2009-09-09T14:23:00.010-04:00

Billboards are the first thing I notice when arriving to a new city. It's like a city's business card: it shows what kind of shops & services you'll find.
These below are some of the greatest and more memorable billboards I've ever seen.

Real Hip Hop

Bounty

Fedex Kincos

Power House Gym

Frontline

Fedex

Duracell

ClearEx

Mr Muscle

Lipton Tea

Google Street View

Gillette

Weight Watchers

Veggie Restaurant Opening

Yellow Pages

Pollution

On 9.9.09 Google is going to launch its Monopoly City Street

2009-09-08T12:56:00.005-04:00

Monopoly is about to start a new game together with Google: Monopoly City Streets. A great way to integrate the online possibilities of Google Maps and one of the most well know offline games in the world.

Are you ready to compete in a live, worldwide version of the popular game, creating the biggest Monopoly tournament ever played?
I'm excited to buy any street in the world.
You start with 3 million Monopoly dollars, and can build not only hotels and houses but also football stadiums, castles and skyscrapers.

Well, let's see the cost of Magnificent Ave. in Chicago, Las Ramblas in Barcelona and then...Madison Avenue in NY? Perhaps I could rent my buildings to the major adv agency...yeah, it'd be funny!
The preview site reads:"On the 9th SEPTEMBER, a world of property empire building on an unimaginable scale will be launched! A live worldwide game of MONOPOLY using Google Maps as the game board. The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence.
Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets."

What about advertising? Who do you think will be the first advertiser in the game?
A hotel chain? Too easy... Maybe a burger chain...

Test your anger with the Angrrrometer

2009-09-03T09:08:00.000-04:00

Sometimes it happens you need to show your anger but you know that swearing at the wrong moment & at the wrong person it could be a disaster for your career and you do not want it to happen, right? Before throwing under the bus your future, scream, scream the loudest you can at The Angry WHOPPER http://www.burgerking.ca/getangry/. To promote this limited time specialty WHOPPER, TAXI 2 Toronto partnered with Pixel Pusher to produce a custom Face-tracking technology that encourages users to engage with the site and GET ANGRY. Word on the street is that this is the first commercial use of face-tracking technology in Canada and perhaps the U.S.

From billboard to bags

2009-09-02T11:05:00.000-04:00

Starting on Labor Day Weekend, Target will erect artist-designed billboards in Times Square, to be later converted to Anna Sui bags for sale on the store's website.
Mother New York brought together four local N.Y. artists to create six billboards inspired by New York and the Target bulls-eye.

The billboards will remain in Time Square through October, but starting on September 4, customers will be able to order totes on the Target website for $29.99. Consumers will be able to customize their bags and select from which billboard they will be created. Buyers will then receive their bags in January 2010.

The problem is not animals living like people but people living like animals

2009-09-01T15:42:00.004-04:00

Dog’s Life, the TV commercial for Amnesty International, about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone - politics, journalists, NGS, society in general - should discuss this issue very seriously.
Portuguese Hollywood star Joaquim de Almeida ("24", "Desperado", "Clear and Present Danger"), was very touched by the project and agreed to do all the voice over in the spot.
One last note: the dog that appears on the spot is a canine star, one of the most requested "animal actors" in Europe and was flown specially to take part in the spot.

Client: Amnesty International
Agency: Fuel Lisbon

Via Bestadsontv.com

Night of the AdEaters® NYC

2009-08-28T13:52:00.000-04:00

I do not wanna repeat what I've just written on Twitter, but I love "The Night of AdEaters" show. Unfortunately here in USA it works differently from Milan.
I used to attend the show when living in Milan for 10 bucks only, instead of the 99,99 $ as it costs in NYC. What a shame!

For those who do not know what's the show about, visit the NYC official site http://adeatersnyc.com to discover this amazing ALL NIGHT celebration of intriguing, shocking and funny commercials from over 50 countries representing the vitality, creativity, passion and trends present in the world of advertising from around the globe.

This is the show commercial:

And here some commercials that will be shown during the AdEaters Night:

LEVI'S

FORD KA

MC DONALD'S

HEPAR

GREENPEACE

What's your fav?

A cup of tea with the President? Never been so easy

2009-08-27T09:13:00.000-04:00

The RoyalTea Tea bags designed by German design company Donkey Products. You can have a “TeaParty” with you favorite characters or strippers with the RoyalTea, DemocraTea and StripTea sets. Each one has five tea bag sachets.
Relax with a cup of tea in the bosom of England's royal family.

Via ibelieveinadv.com

Mentos Power Kiss: Kama Sutra

2009-08-25T10:00:00.000-04:00

Neogama/BBH have just launched a new campaign called ”Kama Sutra Kiss” promoting the new Mentos, called Power Kiss. The retro style of the campaign extends through the website, where you can see interesting video-lessons, do the test and know how the kama sutra kiss was created and also buy the VHS (yes!). It costs $3.50 with a package of Mentos PowerKiss.

For more Kama Sutra Kiss Videos visit the YouTube page http://www.youtube.com/user/KamaSutraDoBeijo

Via www.digitalbuzzblog.com

No more borders - Olympic Games New Commercial

2009-08-24T13:45:00.000-04:00

Lifebuoy soap to the rescue

2009-08-19T14:49:00.000-04:00

A World Bank report says hand-washing can reduce the incidence of diarrhea by 48%. Lifebuoy is working to drive home that message.

One of our oldest brands, Lifebuoy, is behind a massive, sustained direct contact health education program aiming to raise hygiene standards in rural communities in India. Lifebuoy is seeking to drive home the message that washing your hands with a good germ-kill soap after defecation, before eating and before feeding children, can make a material difference in helping to prevent the spread of preventable infectious diseases such as diarrhea and upper respiratory infections.

According to the World Health Organization, diarrhea is the largest single cause of preventable death, killing 2.2 million people every year. In 2003, it killed 600 000 children aged under five in India alone. It's been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea - one million children - could be avoided.

Lifebuoy Swasthya Chetna – the biggest rural health and hygiene education project ever carried out in India – has already helped around 70 million people in 18 000 villages become more aware of basic hygiene and the importance of hand-washing at critical points in the day with good germ protection soap. The five-year campaign aims to educate a total of 200 million people - 20% of the population.

"Our number one aim is to challenge the misconception that 'visibly clean' is 'hygienically clean'. And we are working with parents and children, health educators, teachers, community leaders and government agencies to spread the word," said Caroline Harding, Global Brand Director, Health Brands.
Clean hands

As part of the Swasthya Chetna program, health workers visit villages and use a 'glo-germ' demonstration kit to show schoolchildren that germs remain on your hands unless you use soap and water: visibly clean is not necessarily 'safe clean'. Using educational materials, Lifebuoy teams visit each village several times, engaging all parts of the community and ensuring the formation of local 'self-help communities' able to sustain the message and ensure that the learning does not dwindle and fade away over time.
Marketing benefits

"Swasthya Chetna isn't about philanthropy; it's an outstanding example of business with a purpose. Our vision is to build cleaner, more hygienic and ultimately healthier communities, and the health of our business in the last few years demonstrates the power of this approach," said Rajev Shukla, Regional Brand Development Director for Lifebuoy in Asia and Africa.

Since Lifebuoy was relaunched in 2002 and the Swasthya Chetna program started, sales of Lifebuoy have increased by around 20% a year. Other countries such as Bangladesh are now starting to implement similar campaigns.

Social media addicts association meeting

2009-08-17T14:21:00.005-04:00

Sony has opted to mock those suffering from addiction in it's latest viral video campaign for its new Vaio W netbook.
The video features a bunch of addicts struggling to cope with being addicted to social networks like Facebook and twitter.

The pay-off is the final seen where one attendee is caught using their netbook to stay in touch with the internet rather than listen to others babble on about their pain and sorrow.

Hilarious, isn't it?

The project is supported by the SMAA - Social Media Addicts Association website http://www.stopwritingonmywall.com/index.html.
Here below the SMAA statement:
Just say no to social media!

"Are you one of the millions of people whose lives have been ruined by a never-ending torrent of tweets, friend requests and ‘Which kind of pasta are you?' quizzes? Then it's time you joined the Social Media Addicts Association.

SMAA is run by reformed social media addicts who all had the courage to stand up and admit to their problem. Will you stop poking people you haven't seen since college, and join us?"

In-game branding

2009-08-13T10:25:00.000-04:00

I definitely trust in-game branding.
Every time I watch game demos, I'm most interested in finding brands than in its execution(referring to PS3 Fifa 09, Nintendo Wii Grand Slam and other sports games).

The discussion is open: how do you measure engagment of the user with the game vs the engagement with the advertising in the game.

Here is an example that is very good as it makes the advertising a real experience, and a part of the actual game flow and story.

Ikea created virtual furniture for the well-known SIMS game. Not only the furniture unmistakably IKEA, but it is key element of the game to furnish your home. So engagment should be easily measurable, and top of it it: since the furniture is virtual, you don’t even have to put it together.

Looking for innovative ways to promote Visa's multiple layers of card security, the brand's media strategy agency, OMD, suggested the CSI game as an ideal platform. The CSI game gave Visa the opportunity to take its message beyond passive reception to active engagement, enabling a first-person experience with the benefits that the card provides. A brand study on the integration showed the game enabled 10 minutes of message engagement with hundreds of thousands of players, and it helped drive a 53 percent increase in awareness of Visa's fraud protection security features.

Via culturalfuel.net

Fast-working laxatives

2009-08-10T09:11:00.000-04:00

Kennel is confident that its Pet laxatives are fast and effective.
I can't really say if this ad is too smart or too s....but they totally got my attention.

Credits Publicis India
Via Advertolog.com

Ben Stiller Tweets @ RedHourBen

2009-08-05T09:59:00.006-04:00

He never fails to make me laugh out loud.
We already know that savvy celebrities are on Twitter, have Facebook fan pages, and engage with fans directly online, Demi Moore and Britney Spears were some early adopters.
But it's not too late to join a social network.

Ben Stiller pokes fun at himself for discovering the joys of Facebook and Twitter a little behind the curve. Stiller, a brand new Twitterer (@RedHourBen) with just two tweets and 4,992 followers, is ready to let us all know that he is online, and even using Tweetdeck to post to both Twitter and Facebook.

Ben is also fresh on Facebook, and in true Ben Stiller fashion he created a video dripping with dry humor, complete with a fake family, just to let us — his new fans and followers — know that he is, in fact, online.

I love this video, but....how much do you think Apple & Coca Cola have spent for their product placement?

via mashable.com

Tell my mom I'm a dog sitter

2009-08-04T08:45:00.000-04:00

Yeah, it would be more easy to tell people I'm a dog sitter than trying to explain them I'm a digital media planner and I'm working with social media.
I see them staring at me like I was a smurf...
Then, when I'm trying to translate my job title from English to Italian, it's a mess. So my granny believes I'm an "advertising creator" and she's wondering why I'm not so famous, hoping one day to watch her nephew ads on TV.
Can you imagine the expressions of those people not fed with social media when I'm saying "I'm facebooking my last tweets"...This is the reason why I decided to post the deck here below. I hope it helps to better understand what social media is.

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Public toilet for Business Men

2009-07-29T08:26:00.003-04:00

Weebiz, a global business center that connects companies to their business relations, launched a web series of viral video showing business men @ the public toilet.
What's your favorite? I love the lesson 5, Lead.

Lesson 1 - Connect

Lesson 2 - Expand

Lesson 3 - Challenge

Lesson 4 - Don't waste time

Lesson 5 - Lead

Via www.thisisswordfish.com

Social Media Guru

2009-07-21T17:06:00.003-04:00

LOL!! It's cool, absolutely funny. The brazilian agency Gringo launched a self-promotion site called "Campanha Instantanea", Instant Campaign, mocking at the increasing amount of social media gurus.
The visual gives really the idea of a crappy website (it remembers me some italian local tv promos).
So, have fun dealing with the Pai Pop Up Online Media Guru. With a 1.000 usd budget I could show on Twitter and have some Augmented Reality thing...

http://www.campanhainstantanea.com/

Walk in Fridge - Snoop Dogg's version

2009-07-17T08:51:00.002-04:00

I posted several Heineken Walk-in fridge spoofs, including of course Heineken’s own.
Now, Snoop Dogg created another one. In order to promote his latest European tour, the famous rapper made the viral film ‘Snoop Dogg’s smoking closet’.
The video includes his friends Verne Troyer, better known as MiniMe, and Stephen Marley, as well as Slightly Stoopid and Mickey Avalon, who are along for the ride with Snoop on his ‘Blazed & Confused’ tour. The video was posted two days ago on FunnyorDie, but already got over 65.000 views and is spreading rapidly.

WWF campaign

2009-07-15T21:25:00.000-04:00

Another clever ads seen at Cannes Lions 2009 and winner of the Golden prize.
The agency of this multi subject campaign titled "It's Your Turn" is JWT Singapore. Here 3 of the 5 creative subjects.
Good job guys.

Great Shoes Pack Design

2009-07-15T20:12:00.000-04:00

I know it's unfair...for all those people like me, who care at packaging almost like they do for the inside product, I know, they're terribly awesome.
What's your favorite?

Nike Debuts Limited Edition Transformers Collection

« Milli » Sneaker Packaging Concept

Baby Star Shoe Box

Concepts x Blue Lobster Nike SB Dunk Low Premium

CLOT x Nike Air Force 1

Nike Stadium Packaging

Converse 100th Anniversary Pack

Reebok Extra Grip

Newton Running’s eco-packaging

Happy Father's Day

2009-07-14T12:00:00.002-04:00

I know, The Father's Day is over, but I found this ads a couple of days ago and I'm still smiling looking at it. It's clever, even one of the smartest ads I've seen in the last months.

A very particular hotel - Only Goldfish allowed

2009-07-09T10:11:00.005-04:00

The world’s first Goldfish hotel at Amsterdam airport.
The initiative is part of a campaign by the travel agent, D-reizen that uses fish in its advertising.

A solution to the 'who will take care of the pet' problem has been found for some holidaymakers who fly out of Amsterdam Schiphol airport. Travel agent D-reizen is offering its customers to drop off their goldfish at a special hotel.

The initiative is part of a campaign by the travel agent that uses fish in its advertising.
A large aquarium looking like a hotel - including a tennis court and a pool with slide - with 80 permanent residents will be visible to passengers travelling through Schiphol. Every Goldfish would dream to spend some days here!
Goldfish dropped off by travellers will get private suites, so that they don't get mixed up and catch each others' diseases.

And if a fish happens to die when its owners are away, D-reizen will not swap the pet for another one without telling the owners. They will be able to take home another one from the tank.

The Evian Effect

2009-07-09T09:48:00.002-04:00

This is a brilliant advertising.
No doubts, Evian differentiate itself from its competitors, too much focused on "inner effects" .
The brief was to create an enthusiastic modern day musical comedy that positions Evian as a great contemporary worldwide brand.
Three executions of the advert have been produced – French, US and international.
Isn't it funny? The viral campaign clock up 2 million views in only two days. Definitely it rocks.

Thanks to the Paris based BETC Euro RSCG

Heineken, the soap continues

2009-07-08T17:35:00.002-04:00

Here again with a new release of Heineken. This time the company engaged young filmmakers on a video contest, using the little fridge as the new main character. Here below the winning video.

Play More Notebook By Trapped in Suburbia

2009-07-03T10:01:00.003-04:00

It's cool and genial, isn't it?
A double sided notebook, you write your ideas on the front and when you throw them away...you kick the ball!!

"We wanted to get our clients moving behind their desk, so we've made up this notebook with on one side space to write and on the other side ball patterns. Just crumble up an piece of paper an you can play soccer, or rugby, or throw a tennis ball in your waste basket."

A question: is this idea green friendly?

Philips vs 140 characters

2009-07-02T10:33:00.010-04:00

Philips embrace social media too, focusing all the efforts on Twitter. The company launched a very cool campaign called "Philips vs anything".
How does the competition work? Well, anyone on Twitter can post crazy new product testing ideas to Philips and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens.
http://www.philipsvs.com/

Mc Vities - But...

2009-06-25T11:12:00.004-04:00

England teases itself!
A funny commercial for Mc Vities Digestive cookies takes us on wonderful history of England and all the wonderful things about the English. The spot for McVitie’s titled “But” with an ironic poke.

The sacrifice - Burger King Facebook Application

2009-06-25T09:58:00.006-04:00

I'm back with social media, but this time it's about a countertrend project developed for Burger King.
Every Facebook member is proud to add more and more people, even the one they never met, just to show one's popularity.
But what about sacrifice 10 friends or friendster? Well, this is what Burger King did. The value to the sacrifice was a free Whopper. The drama is what you love more? The friends or the Whopper? More than 200.000 sacrificed friends in about a week. It means that Americans love the Whopper more than they love their friends!

Australia's World Cup Bid Video

2009-06-20T10:31:00.007-04:00

Australia’s world cup soccer bid is heating up ahead of the official submissions in 2010. Starting with a very cool video showing people playing soccer across the country in all sorts of beautiful places. This is the first of many great campaign elements to help Australia win the 2018 or 2022 FIFA World Cup Events.

The viral video is supported by a website http://www.australia2018-2022.com.au. The aim is to get bids helping Australia win the Fifa World Cup Events.

Why Australia?
The website suggests some good reasons:
-We have a proven track record in hosting major events
-We have quality infrastructure and the capacity to enhance it
-We enjoy our sport … including football!
-We are in Asia.

It's a sort of community of people who share different passions, all linked to soccer: a game, several groups, chat rooms etc.
Every time you take an action and earn points on this site, you’re helping Australia's bid. More than 19 thousand people have taken an action. I'm sure numbers are going to double soon. It's a good project, well executed.

Will you follow a tampon brand on Twitter?

2009-06-16T08:50:00.005-04:00

I think among marketers we are experiencing an over consumption of the "social" word. Everything must involve social media, blogs, twitter, facebook etc.
Ok, it's fine, I like the idea above all if it brings a real challenge in the brand experience. I mean, I don't like doing social marketing just to be there.

This morning I read about one of hundreds social media projects but I admit I found it interesting and well done in terms of results (views, tweets etc). It's a good example showing that commodities too can embrace social media.

Personally Tampax has no appeal on me. I'd rather follow other brand on Twitter.

Procter & Gamble's Tampax has been running a bizarre online campaign featuring a number of short films and a blog about a schoolboy who one day wakes up with "girl parts" instead of "boy parts".
Since April Procter & Gamble has been quietly promoting Tampax tampons through the blog www.zack16.com, which features a series of regularly updated short films, starring Zack Johnson, who discovers his private parts mysteriously missing one day.

The campaign has also created a Twitter account for Zack, who has nearly 1,000 followers, mostly young women.

The account is updated several times a day, often in candid conversations with his followers, even presenting a link to the Zack16 website to fill in a poll about tampons and pads.

The website and Twitter accounts mention Tampax and features endorsements for the brand but does not contain Procter & Gamble branding.

A P&G spokesman told Advertising Age that the company was just "playing around with some different ideas" adding that the campaign was inexpensive and the company was testing the waters to see if it would be picked up by web users.

The videos have been viewed about 5,700 times on YouTube.

The Grand Slam Tennis joined Facebook

2009-06-12T08:15:00.007-04:00

One day Facebook beats Twitter, the day after Twitter domains the blogosphere...it's like an endless war.
Then, I think it's ridiculous to compare the two, for their different purposes, but it is not the content of this new post entry.

Anyway, I had been attracted by a new application on Facebook, Quick Challenge, aimed to support the release of its new title: EA Sports Grand Slam Tennis.

The gaming mechanism is therefore pretty straightforward: you pick an avatar, you select your three shots: lob, slam, drop shot and then watch it play out against your opponent who gets challenged within Facebook itself.
Once your friend has accepted the challenge, the cool part begins, as you see the three shots in action with real game images taken from the videogame.

In three days the game has been played over 40.000 times, and we can definitel expect it to go viral, given the quality of the execution and the ease of its mechanism.

Thanks to Adverblog for the information.